JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

Location-based ad company JiWire?is announcing a new service today that's supposed to connect user behavior and location ? perhaps inevitably, given the trendiness of building an this that graph, it's called the Location Graph. Even prior to the Location Graph, interim CEO David Staas says JiWire had already created more than 3 billion location tags. The new initiative is basically an attempt to draw more meaningful insights from all that data.

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